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Research papers

One part resonance, one part edge

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Federico Trovato, Alex Batchelor
Companies: BrainJuicer, Philips International
November 16, 2010
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Citation

Trovato and Batchelor (2010a, November 16). One part resonance, one part edge. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/one-part-resonance-one-part-edge